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editorial, packaging

Grafiset Planner

AGENCY

Okta Studio

At every end of the year, Grafiset develops a gift for its customers and partners. More than an editorial project, our mission was to create a gift aligned with the brand's identity, which would maintain its presence but also convey its positioning and personality to its customers and partners throughout the year. At the end of 2021, after a long period of isolation caused by the pandemic, we felt surrounded by a growing sense of unease. We combined this latent feeling with Grafiset's positioning - we are driven by challenges - to create the editorial project. Agora Vai - which means something like "Now it's on" - was the theme chosen for 2022: a year that brought with it promises of change, movement, and action; maintaining coherence and at the same time bringing fresh air to Grafiset's brand proposal. During the project, we worked together to improve the concept, to later materialize it through texts and fun illustrations applied to materials entirely customized for the brand, such as planners, calendars, buttons, stickers, and gift packaging.

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