Designed for those who seek health and convenience, Nat's "Pronto Já!" product line is perfect for those who want more time to do what they love. To highlight this concept and emphasize the product's advantages, the summer campaign showcases different situations that demonstrate how to enjoy summer the Nat way. The illustration that brings the campaign to life was created in a panoramic format, using the coastline of Rio Grande do Sul and Santa Catarina as a backdrop. With great dimension and richness of details, the piece illustrates various typically summery scenes, allowing for different cutouts that can be used in various applications. In addition to the scenery and characters, the illustration also features each of the "Pronto Já!" products.The food items are depicted in a slightly more realistic style, showcasing their versatility and enhancing the appetizing appearance of the products.