Sonheria, a brand that brings the charm of children's stories to children's health care.
In this project, our goal was to create a brand that translated the founder's idea: a pediatric clinic that was really designed for children. Dr. Vanessa already had a well-established profile on social networks, so the new brand had to show some of her characteristics but also embrace new associations for the brand since the clinic would be composed of several professionals.

A brand that connects with children in a unique way.
The brand strategy was aligned and coherent, so the name and visual identity construction were natural and fluid. It became a consequence of what the brand aspired to be: playful and welcoming, like Disney's animations.